The Angel Rock Project :: Project of the Month: (Product)RED

What RED Is

(RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa.

What's the meaning of the parentheses or brackets? Well, we call them "the embrace." Each company that becomes (RED) places its logo in this embrace and is then elevated to the power of red. Thus the name -- (PRODUCT)RED.

You, the consumer, can take your purchase to the power of (RED) simply by upgrading your choice. Thus the proposition: (YOU) RED. Be embraced, take your own fine self to the power of (RED). What better way to become a good-looking samaritan?!

Products

The following (PRODUCT)RED items are available now.
Designed to Help Eliminate AIDS in Africa

For information on Dell(RED)'s support, please click here.

For more information on (RED), please click here.

Journey for Change: Empowering Youth Through Global Service is a volunteer program that recently took 30 at-risk youth from Bushwick, Brooklyn to Johannesburg, South Africa. Please click here to learn more. To support the year-long program, please click here.

To view a CNN.com video of the participants in South Africa, please click here.

To read Journey for Change participant blogs on CNN.com, please click here.

To view Journey for Change photos, please click here.

JOURNEY FOR CHANGE SPONSORS
Sponsors

Media Sponsors

(RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa.

Read about Dwight C. Johnson, a mentor, volunteer, fundraiser and an avid traveler.

Read about Mark Ottenweller and his life of serving the poor and disadvantaged through his work with Hope Worldwide.

Children's Defense Fund
National Organization of the Month

Microcredit Summit Campaign
International Organization of the Month

The Last Lecture by Randy Pausch with Jeffrey Zaslow

Global Exchange Fairtrade Online Store
Your Online Source for Socially Conscious Gifts

Angel Rock Project of the Month

What RED Is

How RED Works

Products

Journey for Change Participants Use (RED) Products

Past Project of the Month


	Angel Rock Project of the Month What RED Is (RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa. What's the meaning of the parentheses or brackets? Well, we call them "the embrace." Each company that becomes (RED) places its logo in this embrace and is then elevated to the power of red. Thus the name -- (PRODUCT)RED. You, the consumer, can take your purchase to the power of (RED) simply by upgrading your choice. Thus the proposition: (YOU) RED. Be embraced, take your own fine self to the power of (RED). What better way to become a good-looking samaritan?! How RED Works Products The following (PRODUCT)RED items are available now. Designed to Help Eliminate AIDS in Africa (RED) is also a proud supporter of Journey for Change: Empowering Youth Through Global Service. For information on Dell(RED)'s support, please click here. For more information on (RED), please click here. Journey for Change Participants Use (RED) Products Past Project of the Month Champions for Children	The Lazarus Effect Journey for Change: Empowering Youth Through Global Service is a volunteer program that recently took 30 at-risk youth from Bushwick, Brooklyn to Johannesburg, South Africa. Please click here to learn more. To support the year-long program, please click here. To view a CNN.com video of the participants in South Africa, please click here. To read Journey for Change participant blogs on CNN.com, please click here. To view Journey for Change photos, please click here. JOURNEY FOR CHANGE SPONSORS Sponsors Media Sponsors (RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa. Read about Dwight C. Johnson, a mentor, volunteer, fundraiser and an avid traveler. Read about Mark Ottenweller and his life of serving the poor and disadvantaged through his work with Hope Worldwide. Children's Defense Fund National Organization of the Month Microcredit Summit Campaign International Organization of the Month The Last Lecture by Randy Pausch with Jeffrey Zaslow Global Exchange Fairtrade Online Store Your Online Source for Socially Conscious Gifts
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