Angel Rock Project of the Month
What RED Is
(RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa.
What's the meaning of the parentheses or brackets? Well, we call them "the embrace." Each company that becomes (RED) places its logo in this embrace and is then elevated to the power of red. Thus the name -- (PRODUCT)RED.
You, the consumer, can take your purchase to the power of (RED) simply by upgrading your choice. Thus the proposition: (YOU) RED. Be embraced, take your own fine self to the power of (RED). What better way to become a good-looking samaritan?!
How RED Works
The following (PRODUCT)RED items are available now.
(RED) is also a proud supporter of Journey for Change: Empowering Youth Through Global Service.
For information on Dell(RED)'s support, please click here.
For more information on (RED), please click here.
Journey for Change Participants Use (RED) Products
Past Project of the Month
The Lazarus Effect
Target Gives $1 Million
Read about Ken Fredman, web developer and marketing executive in Manhattan.
Read about Pam Cope, co-founder of the Touch A Life Foundation, in Dallas, TX.
The Denise Amber Lee Foundation
Coaltion to Stop the Use of Child Soldiers
FINCA International provides financial services to the world's lowest-income entrepreneurs.