MEDIA ALERT

Chris & Malaak Rock and Target to Celebrate Unveiling of The Salvation Army Bushwick Community Center's Newly Redesigned Library

Target Also to Announce Grant to The Salvation Army and its Forty Divisions to Support Educational Facility Renovations Nationwide

What:

Chris and Malaak Rock, along with staff and students at The Salvation Army's Bushwick Community Center and Target, will celebrate the unveiling of the Center's newly transformed library. As part of Target's ongoing commitment to The Salvation Army, the Bushwick Community Center's library received a complete transformation this Fall, bringing new life into the space, which included new books, furniture, shelving, carpet, computers donated from Dell (PRODUCT) RED, and design elements by AARRIS Architects, LLP. More than 250 students, staff, community members and volunteers will attend the ribbon-cutting ceremony and celebrate the opening of the new library with readings, activities, food and games.

The celebration also will serve as the official announcement of a Target grant to The Salvation Army and its forty divisions, including the Greater New York Division, for educational facility renovations across the country. Target will announce the specific details during the library unveiling.

Who:

Chris & Malaak Rock
Major George Hood, The Salvation Army
Captain Travis Lock, The Salvation Army Bushwick Community Center
Bushwick Community Center students and staff
Target team members

When/Where

Wednesday, November 12, 3:00 p.m.
The Salvation Army Bushwick Community Center
1151 Bushwick Avenue, Brooklyn, NY

Summary:

In December 2007, Target partnered with Chris and Malaak Rock to make the season brighter for 175 children in need served by The Salvation Army Bushwick Community Center. A private shopping event was held at the Brooklyn Target store and each child was presented with a $250 Target GiftCard to spend on toys and gifts for their families. In addition, Target awarded a $100,000 grant to the Bushwick Community Center, which used the funds to renovate its outdated library to provide a comfortable and inspiring place to learn, study and grow.

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Editors Note: To speak with Malaak Rock, a The Salvation Army or Target representative, or to receive before or after photography, contact Kristen Jones at 410.821.8220 or kristenj@imrecommunications.com.

Journey for Change: Empowering Youth Through Global Service is a volunteer program that recently took 30 at-risk youth from Bushwick, Brooklyn to Johannesburg, South Africa. Please click here to learn more. To support the year-long program, please click here.

Meet Nobubele of Johannesburg, South Africa, the first recipient of The Journey for Change Educational Scholarship, funded solely by The Journey for Change Global Ambassadors.

To view a CNN.com video of the participants in South Africa, please click here.

To read Soledad O'Brien's Behind the Scenes: Out of Bushwick on CNN.com, please click here.

To read Journey for Change participant blogs on CNN.com, please click here.

To read the cover story on Journey for Change in Time For Kids Magazine, please click here

To view pictures taken by Journey for Change Participants on Timeforkids.com, please click here

To view Journey for Change photos, please click here.

To meet our 30 Journey for Change Global Ambassadors, please click here.

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